Zyrtec

I was brought in by JWT to improve the lifestyle content for Zyrtec.com. I developed content ideas, wrote original content, and created and maintained an editorial calendar. I managed another writer on the project: setting the topics, editing the work, and ensuring that the finished articles met our goals for engaging users. Topics varied according to the season and the interests and hobbies of different consumer segments.

I also created a system that would allow the most revelant content to appear for each user, according to observed patterns of interaction on the website. I documented that content with a designer and provided the documentation to developers so that they could implement the logic.