New York Life
I was hired by Sapient in 2011 to oversee the content strategy aspects of the redesign of the New York Life website.
The new New York Life homepage.
New York Life needed a redesign from the ground up. They wanted to explain insurance products better, present life insurance as a natural investment choice at certain important milestones in life, and make it easier to understand how consumers could buy insurance.
I helped New York Life develop a taxonomy that fit these goals and wrote clear, straightforward web copy to support them.
Documentation of CMS fields.
New York Life's employees also needed to understand how to implement the new design for a content management system. I wrote permanent page copy (such as instructional text) and established a flexible, modular content structure for the dynamic portion of the site. I then wrote example copy for these content modules in order to establish a clear, consistent tone for all content across the site.
New York Life employees were able to execute against this system using the documentation I provided.