LG

I was engaged by Publicis to lead the content effort for the creation of a new US site for LG. Our team included both content strategists and copywriters, and worked closely with the UX team. It was a complex task in which we needed to be creative to overcome the challenges of collaborating across many time zones and language differences.

I started with a content model to document all of the different pieces of content that would appear on the site, and the structure in which they would live. When I discovered that LG lacked a product database, I created one on the basis of product information PDFs the client provided us. This database became a central point of reference for all of the content and UX work that followed. Not only did we use it as a miniature CMS for product specifications and copy as it was written and approved, we used it to manage all of the content being created for the site. Moreover, it was used to produce client deliverables, UX documentation, and eventually to deliver content to the CMS team. 

After the launch of the new US site, LG engaged Publicis to create additional global sites using the same approach.